Australian native Betty Who is a borderline flawless pop star on the rise. After releasing two critically-acclaimed extended plays, the artist released her 80s-influenced debut album Take Me When You Go in late 2014, preceded by lead single/viral sensation "Somebody Loves You". While a wonderful, bright, well-crafted effort, the album sounded like too many influences fighting for attention. Vocal comparisons to Katy Perry and Adele did not help Who stand out from the crowded pop scene, however, she's hoping to change that with her sophomore album.
First things first, Who's latest "I Love You Always Forever" release is NOT serving as the lead offering from her upcoming second album, but yes, it is a word-per-word cover of Donna Lewis' iconic 1996 hit (that song peaked at #2 for nine weeks). This cover decision may not help Who's problem of finding a one-of-a-kind pop identity that she could claim as her own, but that doesn't mean she's not successful at the daunting task of covering a track as memorable as Lewis' endearing number.
If anyone were able to cover Lewis' only U.S. hit, Who is the woman for the job. With her alluring, tranquil vocal delivery, the artist is able to bring some new life to the narrative of a blossoming relationship. "I love you always forever, near and far, closer together, everywhere I will be with you, everything I will do for you," the artist delicately sings on the chorus, over a modern, synth-supported beat that brings the 20-year-old track into 2016 with ease.
Lewis may have written and turned "I Love You Always Forever" into a classic, but the words and overall essence sound like a perfect match for Who's dreamy pop aesthetic. After tackling the intro accapella-style, the pounding beats start to slowly creep in, building up to the first rendition of the infectious chorus. Who's cover ultimately becomes an authentic rendition, playing up every head-over-heels emotion evoked through the performance and detailed songwriting.
Recently, fellow Australian neighbor Grace has found unexpected success with her own cover of "You Don't Own Me" by Leslie Gore, another throwback pop staple. So why can't Betty Who experience the same kind of positive run with her new "I Love You Always Forever" single? With summer in full swing, Who's anticipated new project could be the anthem of rekindled love, or the beginning of a very memorable fling.
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