Goop Is Getting Into the Men’s Apparel Business

Goop Is Getting Into the Men’s Apparel Business - WWD

Goop Is Getting Into the Men’s Apparel Business - WWD
Where to shop in Austin right now: 4 men's shops every stylish local must know - CultureMap Austin
Fashion Nova pulls 'disrespectful' shirt appearing to reference California Camp Fire - Fox News

Goop Is Getting Into the Men’s Apparel Business - WWD

Posted: 02 Jun 2019 09:01 PM PDT

Goop is getting into the men's apparel business.

The Gwyneth Paltrow-run lifestyle brand is launching G. Label Men with six sweaters, all made in Italy. Like G. Label women's, Goop's first men's collection, priced $450 to $525, puts a twist on the basics.

"We've reimagined staples already in a man's closet, made in Italy with fine yarns and special details like cover stitching and drawstrings with leather pulls," said Shaun Kearney, Goop's senior vice president of fashion. G. Label Men joins G. Label, G. Label Core Collection, G. Label Swim and G. Sport to round out Goop's in-house fashion offerings. The company has only previously sold men's wear in a very limited way, as part of gift guides, and from third-party vendors.

Kearney said the move into designing men's came in response to customer requests. "We started to see men with their spouses at the Goop health summits. Both the men and their spouses were asking when we were going to launch G. Label men's." He said the team will evaluate demand to see what the appetite is for drops, but that they could eventually be monthly, in line with the women's business.

Goop men's "Brad" cardigan Courtesy

On Sunday, Goop also released a monthly edition of its newsletter tailored to men's wellness, and introduced a new men's vertical on the site. ("We're launching in a very Goopy way," joked Kearney.) The first edition of the newsletter is guest-edited by chef Seamus Mullen, who got healthy the paleo way, and functional medicine practitioner Dr. Will Cole, who customizes health programs for digestive problems, allergies and more. The two experts are the hosts of Goop's new podcast, "Goopfellas."

"Men have traditionally been overlooked in the wellness conversation or held to standards of toxic masculinity," Elise Loehnen, Goop's chief content officer, said in a statement. "Even though much of Goop's content was written with a female audience in mind, our readership was still 23 percent male. At our core, Goop is focused on eliminating shame around vulnerability, and we wanted to serve men in the same way we've pushed the conversation forward for women over the past decade."

Content from the first issue of the newsletter includes a tech guide for the modern guy, a feature on how to Goop the grill with healthy recipes, and a deep dive into testosterone and hormonal health.

Goop launched the "Goopfellas" podcast last month with interviews with male and female game-changers in wellness, sports, and business, including former NFL player Keith Mitchell and James Beard award-winning chef and food explorer Andrew Zimmern.

Goop men's "Dan" hoodie Courtesy

Goop men's "Mike" sweater Courtesy

Where to shop in Austin right now: 4 men's shops every stylish local must know - CultureMap Austin

Posted: 03 Jun 2019 07:45 AM PDT

When it comes to fashion, Austinites are known for their unique blend of individual style and quirkiness. So when the seasons change, there's no better excuse for adding fresh pieces to your wardrobe for the months ahead. Check out these local menswear retailers that go far beyond the classic suit-and-tie, offering pieces for work, play, swim, and home that evoke timeless cool.

Howler Brothers
Surf-inspired apparel gets a Texas twist at Howler Brothers. Named after the howler monkeys co-founders Chase Heard and Andy Stephanian heard during their surfing trips to Costa Rica, the brand specializes in stylish clothing designed for adventuring and sport. Small batch collections and carefully curated pieces have made best-sellers out of items like their unstructured snapback hats and stretch board shorts. Stop by the flagship on West Lynn Street and shop shirts, outdoor gear, accessories, and more.

Knot Standard
Bespoke suits, formal wear, and professional essentials get a modern upgrade at Knot Standard. Upon entering the downtown showroom, customers are assigned a style advisor, who collaborates with the client. Knot Standard's inventory includes a range of wardrobe essentials such hoodies, slacks, work shirts, and blazers with customizable details make up the best-selling Base Collection. In addition to the classics, customers can shop items for travel, casual engagements, weddings, and more without compromising on quality. The brand's Austin showroom is appointment-only, ensuring that everyone gets a personal experience.

Service Menswear
Up your casual wardrobe game with high-quality pieces that don't break the bank. Nestled among other shoppable sites on iconic South Congress Avenue, Service brings exclusive brands to Austin at price points almost anyone can afford. Customers can expect a no-fuss shopping experience similar to visiting a wholesale store or service station. While the retailer offers all of the traditional customer service amenities of other menswear shops, it's thoughtful details, like pre-washed garments and crew members ready to pull items from stock, that set them apart. Shop local exclusives such as Deus Ex Machina, Gant Rugger, Mollusk, Unbranded Brand, and more.

Stag Provisions
Stag Provisions is a staple in every cool guy's closet — and with good reason. Since opening its doors on trendy South Congress Avenue in 2009, the "modern day general store" has expanded with brick-and-mortar establishments in Domain Northside; Houstonl and Venice, California. Each location curates a selection of traditional and modern threads while maintaining the brand's badass integrity. Inspired by style icons like Steve McQueen, James Dean, and Willie Nelson, the shop is stocked with quite literally a little bit of everything. Stop by especially for the extensive vintage selection, seasonal sales, unique home goods, and the best button-downs.

Fashion Nova pulls 'disrespectful' shirt appearing to reference California Camp Fire - Fox News

Posted: 03 Jun 2019 09:26 AM PDT

Popular retailer Fashion Nova has spoken out after removing a controversial shirt that received extreme backlash for seeming to reference the devastating California Camp Fire that devastated the town of Paradise.

The Los Angeles-based clothing store featured a men's t-shirt with an image of a building burning alongside the words "This must be Paradise."

However, the brand said in a statement to Fox News that the shirt originally went on sale in July 2018 and has no connection to the Paradise fire.

"We deeply apologize to anyone offended by the redistribution of the 'This Must Be Paradise Tee,'" the statement to Fox News read. "The graphic tee first went on sale July of 2018 and has no connection to Paradise, CA. The structure shown in the image is not a depiction of the town or any structure within the town of Paradise, CA. This is an unfortunate coincidence that we flagged immediately when the fires happened in November of 2018. At the time of the fires, the tee was pulled from our website completely."

The statement continues, stating that due to the company's return process, "the tee was relisted on our website through automatic processing."

The response from the company comes after those on social media attacked the brand's design, claiming the building was of a home in Paradise, California.

FASHION NOVA'S RISQUÉ 'CUT-OUT' PANTS FACE CRITICISM ON TWITTER: 'THOSE AREN'T PANTS. STOP IT'

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The Camp Fire destroyed more than 153,000 acres and became the deadliest blaze in the state's history, causing 85 civilian fatalities, before it was finally contained over two weeks after it started. The town of Paradise was one of the hardest hit, losing nearly 19,000 buildings — most of which were residential.