

2019 Maekyung AD Grand Prize / Newspaper Brand
a winning work The "SOL Roush" newspaper AD is an AD produced in connection with TV AD. This newspaper AD is the back door that started with a somewhat wrong idea of 'Let's make it like a picture'. It was the purpose of AD to make a picture so that you can read the message and read it somewhere, not the newspaper AD that you see as you pass through the article. This was the idea of confidence in the AD model, Park Bo-gum, and confidence from Shinhan SOL, which leads digital banking.

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