Fucked Up Religious Pamphlets - 1st in a series

Okay, what exactly is going on here? Clearly "The Way to Heaven" is what you experience when you stand up barefoot on a rickety old swing set and loosely hold on to the rusted chains while your dad pushes you really, really, hard. Luckily there isn't a cement slab underneath the swing set...or is there? This is just plain creepy.